Making people understand a complex
feature like Instill Flow
Making people understand a complex feature like Instill Flow
The Final Output
The Final Output
Opportunity
Opportunity
There was a difficulty in conveying what the feature is about, so I seized the opportunity to propose a teaser video concept. This video would clearly explain Instill Flow, making it easy for users to grasp its purpose and value from the outset.
There was a difficulty in conveying what the feature is about, so I seized the opportunity to propose a teaser video concept. This video would clearly explain Instill Flow, making it easy for users to grasp its purpose and value from the outset.
Outcome & Metrics
Outcome & Metrics
Though the metrics are yet to be tracked but the video was A/B tested among the people who use and don't use instill and it was understood by majority of them.
Though the metrics are yet to be tracked but the video was A/B tested among the people who use and don't use instill and it was understood by majority of them.
Challenges Faced
Challenges Faced
One key challenge was the complexity of the Instill Flow feature, which made it difficult to communicate its purpose effectively. After the initial pitch, I collaborated extensively with designers, going through multiple iterations to refine the video. By leveraging key UI elements, we created a clearer, more intuitive explanation of the feature.
One key challenge was the complexity of the Instill Flow feature, which made it difficult to communicate its purpose effectively. After the initial pitch, I collaborated extensively with designers, going through multiple iterations to refine the video. By leveraging key UI elements, we created a clearer, more intuitive explanation of the feature.
Initial Pitch
Initial Pitch
Storyboarding
Storyboarding
